Surfaceslab, a technology company recognized for its state of the art smart surfaces, will be present at Euroshop 2011 for the worldwide launch of the Smart Panel based on RFID (Radio Frequency Identification) that will revolutionize the fashion retail management. In the event, taking place from February 26 to March 2 in Dusseldorf, Germany, it will also be demonstrated the smart floor and smart shelves that, based on same technology, automate logistics management and promote interactivity with customer.

Based on RFID technology, the smart panel has the capacity to identify and quantify in real-time products placed in its reading area. This solution is intended to expand and bring more flexibility to products arranged vertically as in the case of fashion and apparel hanged products.

On the other hand, the smart floor solution boosts the interactivity between the customer and the store. Any product on this floor will provide the customer with accurate information of the product that is experiencing, such as footwear and make the shopping experience more appealing and emotional.

According to Pedro França, Business Manager at Surfaceslab, "The retail market now presents emerging needs that are a challenge for us. The Smart Panel development responds to the urgent and ongoing need to identify and control hanged products thus opening new possibilities in stock monitoring by allowing, among other advantages, more optimized replenishment processes.”

Surfaceslab products result from several years of development by Creativesystems, pioneer in the implementation of RFID technology, and Vicaima, Portuguese national leader and one of the largest European players in the production of interior doors, and research made by the Instituto de Telecomunicações (Lisboa).

Euroshop 2011 covers four activity sectors, EuroCIS, EuroConcept, EuroExpo and EuroSales. Surfaceslab will be present in EuroCIS - IT Business Solutions, Information and Security Technology sector, stand D14, Hall 07a, where will show the innovative smart surfaces for the retail market.